On March 24th at 10:30 AM Central US Time (15:30 GMT) we'll be co-hosting a panel with AB Tasty to discuss Optimization 201: Advanced tips for optimizing your funnel. 

Join Tracy Parks, Senior Optimization Specialist (Making Science) & Marylin Montoya, VP Marketing (AB Tasty) as we answer some of the most interesting optimization questions of 2022:
  • What does personalization mean to us at Making Science & AB Tasty?
  • What are some of the reasons a company might be hesitant to start a testing program?
  • What IS AI anyway, in the context of AB testing?
  • What UX considerations should you investigate before starting to test?
  • What's the strangest thing you've wanted to test that brought strong results?
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